Product Design*


Bachelor of Product Design

Product Design


Product Design combines creative design, science, engineering and business studies. Product designers plan and develop items for use in homes, businesses and industry. From creating a new lightweight kayak or a phone app to formulating natural cosmetics, studying product design will equip you for a wide range of occupations.

Starting in 2018, UC will offer a brand new three-year degree in Product Design with majors in: 

Graduates will be able to develop creative ideas based on their knowledge of related sciences and engineering disciplines, as well as gain the practical business skills needed to commercialise new product ideas. This degree will prepare you for a modern career path in many areas of New Zealand's innovative economy.

Why study Product Design at UC? 

  • The new Bachelor of Product Design (BProdDesign) is a three-year professional degree – the only university degree of its kind in the South Island.
  • An interdisciplinary mix of creative design with courses from science, business and engineering.
  • Access to state-of-the-art laboratory, computer and testing facilities.
  • UC is ranked in the top 200 universities in the world for Business and Management Studies, Chemical Engineering, and Computer Science and Information Systems (QS World Rankings by Subject, 2017).
  • UC's Chemical and Process Engineering, Mechanical Engineering, and Marketing departments are the top-ranked for research in New Zealand (the latest Tertiary Education Commission 2012 PBRF assessment).

* This subject is open to enrolments for study in 2018.

At least 14 credits in Level 2 NCEA science and mathematics are strongly recommended, while those intending to take the Chemical, Natural and Healthcare Product Formulation major should ideally have 14 credits in Level 3 NCEA chemistry (or the IB/CIE equivalent of these).

Credits in related subjects such as digital technologies, technology, or design and visual communication would be an advantage.

Visit the College of Engineering for more details on recommended preparation, including an outline for different qualification frameworks.


100-level courses

UC will offer three 100-level courses from 2018: 

  • PROD 101 Product Design 1
  • PROD 111 Materials Science for Design
  • PROD 121 The Game Development Process

PROD 101 is a compulsory core course for students studying the BProdDesign. PROD 111 and PROD 121 are specialist courses required to be taken in particular majors for this degree.

200-level and beyond

From 2018, UC will offer a number of courses in Product Design at 200 and 300-level, allowing you to develop deeper understanding of the principles of product design, as well as more detailed understanding of the principles of game design, industrial design or chemical and healthcare product design, depending upon your chosen major.

For more details please visit:

Career opportunities

The scope of product design roles is widening from the traditional design of commercial products to include the design of user experiences, systems and processes as well as implementing virtual reality into existing applications.

Increasingly, many industrial and product designers work in multidisciplinary teams. Graduates may be employed in design departments for large manufacturing companies, design agencies, engineering consultancies, central and local government.

They may do design work for businesses in many industries such as medical, home appliances, packaging, computing, graphic design, cosmetics, or therapeutics and pharmaceutical companies.

Product designers may choose to start their own company.

More information

College of Engineering

Phone +64 3 369 4078

Physical location
See the College website for up-to-date location details

Postal address
University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand