Department of Management, Marketing and Tourism

In an uncertain world, finding out what makes a business resilient will help owners and managers build a sustainable future.

Results for the Performance-Based Research Fund (PBRF) were revealed by the Tertiary Education Commission. UC Business School is excited to announce Marketing and Tourism ranked first in their subject area.

The UC Business School and the Marketing Association have teamed up for a new initiative that aims to provide collaborative pro bono advice to charities.

UC continues to produce top quality research despite challenges resulting from the Canterbury earthquakes.

The commercialisation of elite sport – including the sale, relocation and branding of professional sport clubs – is nothing new. The commercialisation of professional sport has driven huge changes in sports teams from being responsible to the public and local community and seen as a public good, to being responsible to the owners and shareholders of the commercial entities. This fundamental change sparks debate and controversy.

The University of Canterbury (UC) Business School and the Marketing Association have teamed up for a new initiative that aims to provide collaborative pro bono advice to charities.

After the disruptions caused by the COVID-19 pandemic, most of us are happy to put the pandemic behind us. But although the emergency has passed, supply chain management will never be ‘back to normal’ – at least not in the pre-pandemic sense. A new normal is being shaped by the lessons learned through the pandemic.

Jo-Marie Baker was a daily newspaper journalist for almost a decade before launching Tailor-Made Media in 2008.

Throughout week 4 of the Summer Startup Programme, UCE had four guest speakers visit to share their wisdom, advice and personal experience around marketing.