Strategy and Entrepreneurship

  • Strategy and Entrepreneurship
    Derick Lotz (Bachelor of Laws and a Bachelor of Commerce) took part in the 2016 entré $85K Challenge and the UC Centre of Entrepreneurship Bootcamp to help him progress his business idea, Astrova Technologies, which aims to maximise Near Field Communication (NFC) technologies in smartphones for business.



Strategy and Entrepreneurship is the highest level of managerial activity, usually performed by a company's chief executive officer and executive team.

Strategy is the capstone function of business management. It deals with making decisions to create advantage and above-normal profits and provides overall direction to an enterprise. Entrepreneurship pertains to how to recognise, assess and exploit attractive opportunities using innovation, leveraging risk, and engaging in effective competitive action. Entrepreneurship refers to all aspects of setting up, running and growing new business ventures.

Together, these disciplines help managers develop and grow businesses of any size (including new ventures).

A major in Strategy and Entrepreneurship is a useful companion to a technical degree as it adds a managerial way of thinking to technical competence.

Minor in Entrepreneurship

UC also offers a minor in Entrepreneurship, which allows Bachelor of Commerce (BCom) and Bachelor of Arts (BA) students to complement their major subject with study in a different discipline. This can increase breadth of knowledge at an undergraduate level and potentially, employability. For course details see the Regulations for the BCom at

Contact us

Department of Management, Marketing and Entrepreneurship

Phone +64 3 369 3888Email

Location Reception Level 2, Business and Law building - see campus maps

Postal address College of Business and Law | Te Rāngai Umanga me te Ture University of Canterbury | Te Whare Wānanga o Waitaha Private Bag 4800 Christchurch 8140 New Zealand

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