Marketing

  • Dr Jörg Finsterwalder, Management and Marketing
    Associate Professor Jörg Finsterwalder, from UC's Department of Management, Marketing and Entrepreneurship has a special interest in services marketing and management and is working on a research collaboration, funded by the Ministry of Business, Innovation and Employment, that is aiming to improve the health, education and general well-being of high-needs groups.

Qualifications

Overview

Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. But that is only the tip of the iceberg. Marketing is concerned with the analysis of customer needs and securing information needed to design and produce goods or services that match buyer expectations.

Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations.

Contact us

Department of Management, Marketing and Entrepreneurship

Phone +64 3 369 3888
Email business@canterbury.ac.nz

Location
Reception Level 2, Business and Law building - see campus maps

Postal address
College of Business and Law | Te Rāngai Umanga me te Ture
University of Canterbury | Te Whare Wānanga o Waitaha
Private Bag 4800
Christchurch 8140
New Zealand

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