Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. But that is only the tip of the iceberg. Marketing is concerned with the analysis of customer needs and securing information needed to design and produce goods or services that match buyer expectations.
Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations.
- UC is the top-ranked Marketing department in New Zealand for research (the latest Tertiary Education Commission 2012 PBRF assessment) and our lecturers are regular recipients of teaching awards at UC.
- Students are encouraged to get involved in annual UC-wide competitions such as entré for young entrepreneurs and communities such as the UC Centre for Entrepreneurship. Students regularly enter and succeed in inter-university business challenges too. All these opportunities allow Marketing students to build their new product and service development, planning, project management and teamwork skills as well as gain real-world experience and make connections with businesses and the community.
- Internships and company-related projects taken as part of your BCom count towards your degree and help enhance your résumé. Students have worked with a diverse range of organisations, such as Animates, Burgerfuel, Creatrix Ltd, Deep South Ice Cream, Golden Eagle Brewery, Harvey Cameron, Riccarton House, Top Hi-Fi and others.
There are no formal requirements for those wishing to study Marketing. An interest in human behaviour and social sciences such as psychology, sociology, political science and education is advantageous.
Good communication skills, both written and interpersonal, are important. Those who have studied English-rich subjects eg, English, classics, media studies to an advanced level at school will benefit from the skills they have developed.
A sound understanding and previous study of statistics is also useful.
The first-year, 100-level courses required to complete a Bachelor of Commerce majoring in Marketing are:
- ACCT 102 Accounting and Financial Information
- ECON 104 Introduction to Microeconomics or ECON 199 (a STAR course for secondary school students)
- INFO 123 Information Systems and Technology
- MGMT 100 Fundamentals of Management
- MKTG 100 Principles of Marketing
- STAT 101 Statistics 1
- Plus 30 points of 100-level Commerce or any other UC courses.
For the complete three-year BCom Marketing major degree plan, or minor courses, see the UC Business School website.
200-level and beyonds
Later courses provide a more detailed treatment of the topics introduced at 100-level. Options are also available that enable specialisation in areas of interest including: marketing research, consumer behaviour, advertising and promotion, retail marketing, services marketing and management, tourism marketing and management, behavioural change marketing, strategic marketing, customer experience, international marketing, and digital marketing.
The marketing and business skills acquired at UC are relevant globally. A Bachelor of Commerce majoring in Marketing will open the door to an exciting, varied and fast-paced career in anything from advertising and promotion, brand management, product management, market research, retail management, marketing and communications, strategic marketing, direct marketing and sales and merchandising. Most of these jobs require a mix of quantitative, communication and interpersonal skills.
Marketing careers provide a lot of variety, since the roles and functions of marketers are constantly evolving as the business environment changes and a huge number of industries and organisation types the world over require marketers.
Graduates may enter the profession as marketing executives, officers, assistants or coordinators, with good graduates progressing to advisors, specialists and managers within a few years. Many marketing-trained staff end up in senior organisational roles of senior manager, director, chief officer, president or working independently as a consultant.
Find out more about what you can do with a degree in Marketing.
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