About Me:
I am a PhD student with a strong background in teaching and consulting in Pakistan. My professional experiences have fueled my passion for understanding consumer behaviour, particularly in the context of digital platforms. I aim to bridge academic research with practical applications, contributing to scholarly knowledge and industry practices.
In my free time, I enjoy cycling and playing soccer, which keep me physically active and help me recharge and maintain a balanced lifestyle. These hobbies reflect my love for staying active and fostering connections through teamwork on the field or exploring new routes on my bike.
Research Interests:
Digital Marketing, Consumer Behaviour,
Education:
PhD (University of Canterbury, NZ, 2024-2027).
MSc (University of Bradford, UK, 2018-2019).
Supervisors:
Senior Supervisor: Ekant Veer
Why did you choose UC?
I chose the University of Canterbury (UC) in New Zealand because of its strong reputation for academic excellence, particularly in business and management research, which aligns perfectly with my focus on digital marketing and consumer behaviour. The UC Business School is highly ranked globally and holds the prestigious Triple Crown accreditation (AACSB, EQUIS, and AMBA), a distinction achieved by less than 1% of business schools worldwide. This reflects its commitment to maintaining world-class standards in teaching, research, and industry engagement. UC’s emphasis on innovative, interdisciplinary research, along with its world-class facilities and mentorship programs, provides the ideal environment for academic and professional growth. Additionally, New Zealand’s safe and welcoming culture, combined with the vibrant city of Christchurch, offers the perfect setting to balance academic pursuits with personal development. The university’s strong industry connections also make it an excellent choice for applying research in real-world contexts.
Best things about study at UC:
The best things about studying at the University of Canterbury (UC) include its strong reputation for academic excellence and innovative research opportunities, supported by world-class facilities and expert faculty. The university fosters a supportive and inclusive learning environment with small class sizes, diverse cultural perspectives, and excellent academic and career resources. Located in Christchurch, UC offers a stunning campus and access to New Zealand’s breathtaking landscapes, providing a unique balance between rigorous academics and an enriching lifestyle. Additionally, its strong industry connections ensure practical learning experiences, internships, and pathways to successful careers.
