About Me:
I'm passionate about exploring how technology applications enhance human development and well-being. I also love movies and video games, my consumption of these media however has significantly decreased over time. In my PhD thesis, I explore the factors behind this shift in behaviour.
Research Interests:
Digital privacy; Digital literacy, Entertainment consumption; Marketing communication.
Education:
PhD in Marketing, University of Canterbury, New Zealand (2023-present).
MSc(Hons) in Business Administration, Feng Chia University, Taiwan (2020).
BSc(Hons) in Business Administration, Ton Duc Thang University, Vietnam (2018).
Supervisors:
Senior Supervisor: Ekant Veer
Co-Supervisor: Paul Ballantine
Publications:
Nguyen, T. T., & Veer, E. (2024). Why people watch user-generated videos? A systematic review and meta-analysis. International Journal of Human-Computer Studies, 181, 103144.
Conference Presentations:
Tin Trung Nguyen. Movie-condensed videos: Friends or foes?. ANZMAC 2024, University of Tasmania, Hobart, Australia.
Tin Trung Nguyen. A meta-analysis of user-generated video viewership. ANZMAC 2023, University of Otago, Dunedin, New Zealand.
Awards and Honours:
Valedictorian Award, Master’s program, Department of International Business, College of Business, Feng Chia University, Taiwan (Class of 2020).
Honorary Member of the Phi Tau Phi Scholastic Honor Society of the R.O.C.
Why did you choose UC?
My supervisors are among the best scholars in their fields.
Best things about study at UC:
UC frequently organises workshops and one-on-one support for research students to enhance their skills, including research design and methods, writing and publishing, and other soft skills.
