However, achieving this target is no small feat, with similar past initiatives like the Business Growth Agenda and Trade Agenda 2030 failing to deliver on their promises.
Te Whare Wānanga o Waitaha | University of Canterbury Associate Professor Eldrede Kahiya explains that New Zealand’s export growth averages just 2% annually, far below the 5–6% required. Factors such as low participation in exporting, supply chain disruptions, and geographic distance continue to create significant challenges.
Associate Professor Kahiya highlights the importance of sector-specific clarity and leveraging broader trade networks such as chambers of commerce and regional agencies. While doubling exports may be aspirational, he says a collaborative and strategic approach could still bolster New Zealand’s export sector and deliver long-term economic benefits.
Read the full article on The Conversation.
