The ad campaign is underpinned by the university’s commitment to reducing disparity in participation, success, and retention rates.
UC and mana whenua Ngāi Tūāhuriri signed a partnership agreement in March 2019 to formalise longstanding relationships, and UC recently announced the Office of Treaty Partnership, Kā Waimaero | the Ngāi Tahu Centre, thought to be a first in Aotearoa New Zealand.
Watch the Believe U Can ad, meet our student stars and find out more here.
Believe U Can
Belief. The emotion that stirs your body into motion.
One small drop contains the power of the oceans.
And, yes, with all this chaos and commotion
You’d be forgiven for thinking
“What’s my personal motivation?”
The new normal’s so abnormal that now normal’s an abstraction.
What happened to civilisation? This world is a distraction.
But still belief will never fail to cause a chemical reaction.
Fiing up your synapsis.
With purpose and possibilities to put into practise.
Yeah, those ones.
And, so, you pause.
Breathe.
And say: “What do I want to do for me?
The future me.
The one who needs me to believe
That I can make a difference — unequivocally. In whichever way I deem.
Even if that's flipping me into WE.
UC, that really is living the dream.
So, yeah, it’s a pretty simple plan.
Believe U Can.
By Rupert de Paula, Strategy Creative
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