Master of Marketing

• Study all aspects of foundational marketing, including marketing strategy, consumer insights, analytics and digital marketing.  

• Insight into real-world issues, drawing on the best knowledge of academics and practitioners alike to help students develop the practical skills necessary to enter the workforce.  

• Strong focus on transferable skills to apply your knowledge to multiple contexts and adapt in a dynamic market.  

• Great support, including orientation, pastoral care services, career development seminars, and additional certification opportunities that will support you in realising your career goals.  

• With marketing a top skill sought after by today's employers, locally and globally, the programme will offer an exciting opportunity to build a new career in marketing, preparing graduates for roles ranging from entry-level through to upper management.

• A focus on digital marketing will prepare students for roles in content creation, strategy development, marketing insights, analytics, branding and generalist digital marketing.  

• The skills developed are also crucial for anyone wishing to start their own business. 

At the current time, this programme is subject to CUAP and TEC approval, expected November 2024. 

• Direct applications to the programme will open once approval is received. 
• For February and July 2025: apply now for the Master of Business with a major in Marketing. 
• Offers of place will automatically be updated to the Master of Marketing when approval is received.
• Student Visa: apply for this as soon as possible under the Master of Business for February 2025.
• If your visa is approved by the time the new offer arrives, you can apply for a Variation of Conditions to change it to the new programme, and we will reimburse the application fee for this if/when you are enrolled at the University of Canterbury. 
• If the Variation of Conditions is not approved by the start of the semester, you will still be able to begin your courses under the Master of Business and then be transferred to the Master of Marketing as soon as it is approved. 

The entry requirements will be the same as the Master of Business.

Any bachelor's degree, with at least a B Grade Point Average in your 300-level courses, is required to enrol (or other qualifications of an equivalent standard).

If English is your additional language, you are also required to meet UC's English language requirements.

The Master of Marketing will be made up of 180 points. 

Foundation courses (60 points):

MBUS601 Marketing

MBUS632 Marketing Analytics

MKTG634 Consumer Insights

MBUS626 Digital Marketing

Specialist courses (60 points):

MKTG641 Content and Social Media Marketing

MKTG642 Digital Marketing Strategy

MKTG643 Search Engine Success

MKTG644 Digital Marketing Analytics

Project course (30 points):

MBAZ671 Applied Marketing Project

Electives (30 points)

2025 international student programme fee: 

$54,600 (180 points)

Additional costs

• Students pay a Student Services Levy (SSL) for each year of enrolment at UC. This is at a rate of $9.72 per point in 2025 ($1,166.40 for 120 points). 
  
• International students must have insurance  for each year of enrolment at UC. Studentsafe insurance is $855 in 2025.