“I gained significant exposure to Chinese culture and market dynamics by collaborating with my peers and mentors as we created innovative strategies for a New Zealand company seeking to expand its product line in China. I think as domestic students, we get to bring our unique perspectives on marketing and business to the table, while benefitting from the wealth of first-hand knowledge our peers possess about doing business in China and other international markets. This dynamic exchange allows us to glean invaluable insights and effectively apply ourselves in a broader, international context.”
- Salena Uditi Sinha, 2023 programme participant