Master of Marketing
- Degree Structure - Start In
- Semester 1 or 2 (February or July)
180
Overview
Master of Marketing
Introduction
UC’s Master of Marketing (MMktg) offers those from non-marketing backgrounds an exciting pathway into the world of marketing.
This specialised marketing degree provides practical, targeted expertise with hands-on project and portfolio work to prepare you for today’s fast-paced and tech-driven marketing industry.
New cash scholarships are available. See more information about the UC Business Taught Masters Support Scholarship.
Master of Marketing
What will my study involve?
- Learn all aspects of foundational marketing, including marketing strategy, consumer insights, analytics, and digital marketing.
- Gain insight into real-world issues and draw on the best knowledge of our academics and practitioners alike for skills necessary to enter the workforce.
- Strong focus on transferable skills to apply your knowledge to multiple contexts and adapt in a dynamic market, including project work, career development seminars, and additional certification opportunities.
Master of Marketing
Entry requirements
For entry to the Master of Marketing, you will need to have completed either any previous bachelor’s study in Aotearoa New Zealand with at least a B Grade Point Average in your 300-level courses or the Postgraduate Certificate in Digital Marketing (or other approved equivalent degrees).
For full entry requirements, use the admission requirements checker.
Master of Marketing
How do I plan my degree?
The MMktg is made up of 180 points, which includes 105 points of compulsory courses and 60 points of courses towards a major subject.
Most courses are delivered on campus, but some courses will be delivered online and supplemented with face-to-face-workshops. The applied project course will be completed towards the end of your study, so you have the necessary knowledge to apply it to a real-world situation.
Beginning in either February or July, you can complete the master’s within 17 months full-time or up to 4 years part-time.
Master of Marketing
Subjects and courses
Compulsory courses
Applied project
Complete a total 45 points from one of the following options:
- MBAZ671 Applied Marketing Project (30 points)
- One 15-point course chosen from these options or other approved 600-level courses
OR
- MBAZ680 Consultancy Project (45 points)
Majors
Complete the following courses in one major subject. As this new degree is first offered in 2025, more major options will become available over time.
Digital Marketing
- MKTG641 Digital Marketing Strategy
- MKTG642 Content and Social Media Marketing
- MKTG643 Search Engine Success
- MKTG644 Digital Marketing Analytics
Master of Marketing
Career opportunities
UC’s marketing postgraduate programmes are designed to prepare graduates for roles in commercial marketing, from entry-level through to upper management. With marketing often the most sought-after skills by employers, our programmes offer an exciting opportunity for graduates to enter a new career in marketing.
This Marketing Master’s will lead to roles in content creation, strategy development, marketing insights, analytics, branding, and generalist digital marketing.
You can also start a business of your own with the skills you learn in this degree.
