Marketing goes beyond advertising and sales pitches — it analyses customer needs to design and produce goods or services that match buyer expectations, or even convinces them to change their buying habits.
UC’s Marketing degree is focused on building your practical skills and includes real-world marketing opportunities.
For the major in the Bachelor of Commerce, complete the following courses:
100-level
200-level
300-level
For the complete three-year Bachelor of Commerce Marketing major degree plan, see Te Kura Umanga | UC Business School website.
For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Product Design, Psychological Science, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:
100-level
200-level
300-level
A degree in Marketing prepares you for a career in a variety of industries or professions that value creative communicators, analytical thinkers, and individuals driven by people and clients. With businesses and technologies constantly evolving, a Marketing graduate will always be sought after.
Career pathways could include:
Find out more about what you can do with a degree in Marketing.
