Dr Elsamari Botha
Dr Elsamari Botha - is the MBA Director and a senior lecturer above the bar in Digital Transformation and Technology Preparedness at the University of Canterbury, New Zealand, and an extraordinary associate professor at the University of Stellenbosch Business School, South Africa. She attained her PhD at KTH Royal Institute of Technology, Stockholm, Sweden.
Elsamari was the Academic Director of Educate24 (a Media24 online education start-up); a research associate at the Institute for Futures Research (IFR); and a frequent speaker at Seamless Africa. Elsamari’s research focuses on online consumer behaviour, digital transformation, and digital disruption and its associated technologies. Elsamari has published in leading international journals.