Go To Market

Find out the secret to product marketing for high performing product teams. Failure to do so can cause friction and impede growth.

This one-day course teaches key aspects of go to market strategy, including the importance of research and discovery, ideal customer profiles, segments, buyers and competitive intel, positioning and messaging, pricing and packaging. You will also learn how to work with marketing, sales and customer success teams at launch, onboarding customers, and beyond.

What will you gain?

You will learn how to:

• Define the key elements of a GTM Strategy and how to communicate these with the rest of your business;
• Develop clear target customer and buyer profiles and link these with your product roadmap to capture the largest possible market share;
• Use product adoption and growth metrics;
• Identify distribution models and channels, as well as the best strategies to engage;
• Develop product messaging and positioning and how to work with marketing and sales to create appropriate enablement material ;
• Set pricing and use packaging to optimise revenue and margins;
• Create a buyer journey to plan, communicate and identify opportunities; and
• Create launch, release and onboarding plans to maximise new product features.

Course structure

This one-day course is designed in an engaging way, to help you discover the best market strategies and tactics for your business. You will also review your organisation’s inter-team relationships so you can build stronger connections between your product management, marketing and sales teams.

It can be taken as a standalone course or added as a bolt-on to the Product Management Bootcamp, at a reduced priced.