About Me:
From her hometown in Christchurch New Zealand, Kerryn is currently pursuing a PhD in Marketing at the University of Canterbury. With a background working in commercial writing (copywriting), her strengths are in creativity, lateral thinking and conceptual synthesis. She has worked on several projects as a research assistant, and has also been involved with leadership on campus including Entre (CEOO 2024) and starting a journal club for the post-graduate committee for the business school.
Her Master's thesis presents a dialectic between marketing thought and Taoist philosophy. She is intrigued by complex questions regarding the role of the individual within broader systems, topics which she continues to explore through her PhD.
Research Interests
Marketing thought; marketing and philosophy; and the history of marketing thought.
Education:
PhD, 2025, University of Canterbury, New Zealand
MCom with Distinction in Marketing, 2022, University of Canterbury, New Zealand
BCom in Marketing, 2016, University of Canterbury, New Zealand
Supervisors:
Primary Supervisor: Michael Hall
Co-Supervisor: Ann-Marie Kennedy
Additional supervisor: Paul Ballantine
Publications:
Lyes, K. (2024). Historiography, tourism, and tourism marketing. In The Wiley Blackwell Companion to Tourism (pp. 130–144). John Wiley & Sons, Ltd.
Kennedy, A.-M., Carins, J., Veer, E., Lyes, K., & Tanouri, A. (2024). The role of emotion regulation in decreasing alcohol harm for veterans. Health Marketing Quarterly. Taylor & Francis.
Lyes, K. (2023). What’s so historical about historical marketing? Proceedings of the Conference on Historical Analysis and Research in Marketing, 21.
Huang, Y., Hall, C. M., Bryden, A., Du, Y., Koupaei, S. N., Lyes, K., Marquez, V., Shaw, M., & Thomas, D. (2022). The characteristics of destination restaurants.
Lyes, K. (2022). Explorations in Taoist philosophy and marketing thought.
Conference Presentations:
Kerryn Lyes (2023). What's so historical about historical marketing? CHARM Conference, Durham, USA.
Kerryn Lyes (2023). Exploring controversy and emblematic externalities through psychedelic markets: When rules change, so does meaning. Macromarketing Conference, Seattle, USA.
Awards and Honours
2023 David D. Monieson Best Student Paper Award, CHARM.
