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Can Social Media Benefit Mental Health? Partnership Between UC and the ALL Right? Campaign

26 December 2023

The All Right? Campaign was developed as a mental health promotion campaign following the 2010–2011 Canterbury earthquakes. 

HOW TO APPLY

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What We Did

We’ve usually heard that social media has a negative impact on mental health. But it’s also possible that mental wellness can be bolstered through social media. The partnership between UC and the All Right? Campaign showed that the All Right? Campaign’s Facebook page was able to reach a significant number of people in the community and lead to increased awareness of mental wellness practices and adoption of mental wellness behaviours.

 

Who Was Involved

The All Right? Campaign was developed as a mental health promotion campaign following the 2010–2011 Canterbury earthquakes. One aspect of the overall campaign was the utilisation of social media as a means of promoting wellbeing messages. This research evaluates the use of the All Right? Facebook page as a means of promoting wellbeing after a major natural disaster. Quantitative and qualitative methods were used to gather data about the social media component of the All Right? Campaign. Ekant Veer sat on the All Right? Campaign’s advisory board from 2013-2018 and supported the social marketing, health promotion and digital marketing efforts by All Right?

 

Why It Matters

The All Right? This research shows that UC’s excellence in social marketing and transformative consumer research can be applied in a real context that improves mental wellness after a major disaster. It also opens up opportunities for not-for-profit organisations to promote the use of social media as a means of promoting wellness in a community.

 

Learn More

Calder K., D'Aeth L., Turner S., Begg A., Veer E., Scott J. and Fox C. (2019) Evaluation of the All Right? Campaign's Facebook intervention post-disaster in Canterbury, New Zealand. Health Promotion International http://dx.doi.org/10.1093/heapro/day106

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