Celebrated Kiwi artist, Dick Friell, has made a name for himself by taking an anti-establishment approach to his fine art career.
Informed by his experience as an ad-man, he exploited commercial techniques as he set out to reflect the culture around him.
“I wanted to make a statement about New Zealand with my art. My greatest satisfaction is that I’ve helped shape our culture and made an impact on how people think about being a New Zealander.”