From early days making vodka in a garage on Oriental Parade to helping grow 42 Below into one of New Zealand's most successful brands, Justine Ross’s diverse career has been fuelled by an innate sense of ambition.
Now busy writing her second book, managing a sheep and beef station and promoting beloved NZ beer brand Moa, Justine still has plenty of spark left.
“I’ve always had a real hunger to create things that are different and unique, that build a genuine sense of pride in our country.”