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Josephine Dransfeld
Josephine Dransfeld
Wananga landing
Alumni story

Josephine Dransfeld

28 February 2025

MCom Management 2015

Managing Partner of HEUNEC GmbH & Co.KG in Bavaria, Germany

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What brought you to New Zealand to study your Masters of Commerce degree at UC?

Honest answer: I’m a huge Lord of Rings fan and that was the reason I first came to New Zealand in September 2013. I was at a crossroads then. My first job didn’t work out and my Bachelor degree wasn’t quite good enough, so I decided to re-enter university. I didn’t want to do this in Germany, because a Masters degree here takes at least two years. So I looked around for overseas options. I really liked Christchurch upon my first visit and so I stumbled upon UC. Initially I applied for the wrong programm, but a lovely colleague pointed me to Ekant Veer. He told me about the new MCom programme, and after I sent him my transcripts for checking, he said it’d be OK for me to join this programme. I was over the moon and super happy that the process was so easy.

How did you enjoy your time in New Zealand, and what was your favourite part about living in Canterbury?

Looking back it was the best time of my life. I ended up staying three years and it had a huge impact on my life. I loved the closeness to the spectacular Southern Alps as well as the laid-back attitude of the people and adventure spirit in the community. I had amazing lecturers and mentors (especially Herb de Vries). Everyone was super helpful and friendly (me being the only European in my Masters class). Oh, and the coffee culture. I don’t know how much money I spent at C1 and C4 during my studies.

Now Managing Partner of HEUNEC GmbH & Co.KG in Bavaria, Germany – tell us, how did you get into the toy making industry?

It’s actually a family business, run by mum since the early ‘90s. The whole venture goes back to the early ‘50s. During my time in New Zealand I realised that I could make an impact there and that is why decided to join the company in 2017.

What is it about your role that excites you?

We get to create cuddly toys for kids (and adults!) and that is just the best thing in the world, because it spreads happiness and joy.

With over 800 different cuddly toys on offer at HEUNEC, do you have a favourite?

That‘s a really hard question actually. My current favourite is the “couch potato“.

What were some highlights of your time at UC?

The graduation ceremony was lovely and wearing those robes of the Business Faculty. It made me feel super smart. And my mum made the effort to attend, she came all the way from Germany to be there. Admiring those gorgeous cherry blossoms every spring and Clubs Day was always fun too.

Josephine Dransfeld and "Couch Potato"
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