What will my study involve?

Courses

You can study Digital Marketing at UC through the following programmes:

• Postgraduate Certificate in Digital Marketing
• Master of Marketing

See the individual qualification pages for more information on degree requirements.

The Postgraduate Certificate in Digital Marketing is a fully online course developing your knowledge on how to create an online marketing strategy, from creating social media content, to setting up paid digital advertising, to understanding consumer behaviour analytics, and more. Contact Te Kura Umanga | UC Business School for in-person options.

The Master of Marketing programme includes a major in Digital Marketing, which involves on-campus study with the same courses as the Certificate, plus core marketing courses, electives, and a final project.

You may choose to transfer your completed courses from the Postgraduate Certificate to the full Master’s programme.

Career opportunities

Both audience engagement and digital tools are continuously evolving, and UC’s Digital Marketing courses will develop essential skills to prepare you for roles across various industries.

Career pathways could include:

• Digital Marketing Specialist/Consultant
• Social Media Manager
• SEO/SEM Analyst
• Content Strategist.

Find out more about what you can do with a degree from UC.