Overview

Sport Marketing and Management

Introduction

Sport Marketing and Management study explores the business of sport and how it has grown into a massive profit-making industry across the world.

Gain insight into all the inner workings of the sporting industry, including recruiting athletes, merchandising, events and promotions, and more.

Minor in Sport Management

UC also offers a minor in Sport Management within multiple degrees so you can upskill your other studies with specific knowledge around managing business processes in the sports industry.

Sport Marketing and Management

What will my study involve?

Learn end-to-end business processes in the sports industry, from financing to recruitment to creating a team brand.
Develop strategies in management, team structure, and game theory to motivate your team towards success.
Gain business knowledge of behind-the-scenes processes, such as connecting with sponsors and coordinating games and major events.
Work experiences and an internship in your final year leading real sports teams.

Sport Marketing and Management

Courses

Sport Marketing and Management major

Complete the compulsory courses for the Bachelor of Sport, along with the following major courses:

100-level

200-level

SPCO224 Sport Management
Two courses chosen from these options or approved 200-level MGMT courses

300-level

SPCO301 Sport Coaching and Leadership
Two courses chosen from 300-level MGMT or MKTG courses

Sport Management minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Product Design, Psychological Science, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:

100-level

200-level

300-level

SPCO301 Sport Coaching and Leadership

Sport Marketing and Management

Career opportunities

This degree will expand your sporting knowledge with business skills so you can go into professional leadership positions, from leading a club all the way up to a national sport organisation.

There is an increasing need for more graduates at all levels with knowledge of marketing and management in the sports industry.

Career pathways could include: