Communication strategies manage relationships and reputation between business, government, media, and the community.
Communication is an essential part of any organisation and like any other process requires a strategic plan. This involves knowing who your audience is, what you want to say, how you want to say it, and continuing to maintain and develop relationships.
Through your study you will learn how to plan and manage campaigns using a mix of theory, technology, and case studies.
Complete the compulsory courses for the Bachelor of Communication, along with the following major courses:
200-level
300-level
Through this major, you will learn how to balance strategic thinking, the needs of your stakeholders, and being creative. Your experience using various media platforms will make you adaptable to different communications needs and new media technologies.
Career pathways could include:
Find out more aboutwhat you can do with a degree from UC.
